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Strategic partnership: Quiz


Question 1: Typically, the larger firm supplies capital, and the necessary product development, ________, manufacturing, and distribution capabilities, while the smaller firm supplies specialized technical or creative expertise.
Marketing managementMarketingBusiness marketingAdvertising

Question 2: Typically two companies form a strategic partnership when each possesses one or more business ________ that will help the other but that it does not wish to develop internally.
Balance sheetValuation (finance)Cash flow statementAsset

Question 3: One common strategic partnership involves one company providing ________, manufacturing or product development services, partnering with a smaller, entrepreneurial firm or inventor to create a specialized new product.
Mechanical engineeringEngineeringElectrical engineeringCivil engineering


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