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Promotion (marketing): Quiz


Question 1: sponsorship, product placement, endorsements, sales promotion, merchandising, ________, personal selling, public relations, trade shows
Advertising mailDirect marketingDirect-response marketingUnited States Postal Service

Question 2: Product • Pricing • Promotion
Distribution • Service • Retail
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance
Brand managementBrand implementationCorporate brandingPositioning (marketing)

Question 3: ________ • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
Cause marketingAdvertising researchAdvertisingMarketing ethics

Question 4: TV, radio, newspapers, ________, Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the ad
Internet Relay ChatWorld Wide WebE-mailInternet

Question 5: Printing • Publication • ________
Out-of-home • Internet marketing
Point of sale • Promotional items
Digital marketing • In-game
In-store demonstration • Word of mouth
Mass mediaTelevision stationRadioBroadcasting

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