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Product management: Quiz


Question 1: While involved with the entire product lifecycle, product management's main focus is on driving ________.
New product developmentMarketingBrand managementProduct management

Question 2: Product • Pricing • Promotion
Distribution • Service • Retail
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance
Brand managementBrand implementationCorporate brandingPositioning (marketing)

Question 3: ________ • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
Advertising researchAdvertisingCause marketingMarketing ethics

Question 4: Printing • Publication • ________
Out-of-home • Internet marketing
Point of sale • Promotional items
Digital marketing • In-game
In-store demonstration • Word of mouth
Television stationMass mediaRadioBroadcasting

Question 5: Building product roadmaps, particularly ________
Strategic managementTechnology roadmapBusiness planResource allocation


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