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Nielsen Media Research: Quiz


Question 1: VNU was reorganized and renamed the ________ in 2007.
Carlyle GroupBlackstone GroupACNielsenNielsen Company

Question 2: Nielsen Media Research is a sister company to Nielsen//NetRatings, which measures ________ and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
World Wide WebE-mailInternet Relay ChatInternet

Question 3: Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre ________ (via the AMC MAP program) and newspapers.
FilmMovie theaterIndependent filmFilmmaking

Question 4: Nielsen Media Research, the preeminent media research company in the world, began as a division of ACNielsen, a ________ research firm.
AdvertisingMarketingBusiness marketingMarketing management

Question 5: Nielsen has ways of measuring American ________ viewing other than the diaries.
Closed captioningMechanical televisionTelevisionVideo

Question 6: In 1996, Nielsen Media Research was split off into an independent company, and in 1999 was purchased by the Dutch conglomerate ________.
Nielsen CompanyCarlyle GroupACNielsenBlackstone Group


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