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Niche market: Quiz


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Question 1: Product • Pricing • Promotion
Distribution • Service • Retail
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance
Corporate brandingBrand managementPositioning (marketing)Brand implementation

Question 2: In practice, product vendors and trade ________ are commonly referred as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers).
Corporate lawBusinessCorporationCompanies law

Question 3: A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the ________ that is intended to impact.
Baby boomerDemographyJohn F. KennedyDemographics

Question 4: As of special note, the products aimed at a wide demographics audience, with the resulting low price (due to ________), are said to belong to the Mainstream niche, in practice referred only as Mainstream or of high demand.
Demand curveCross elasticity of demandElasticity (economics)Price elasticity of demand

Question 5: Printing • Publication • ________
Out-of-home • Internet marketing
Point of sale • Promotional items
Digital marketing • In-game
In-store demonstration • Word of mouth
Mass mediaRadioBroadcastingTelevision station

Question 6: ________ • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
AdvertisingAdvertising researchCause marketingMarketing ethics


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