Question 1: It differs from "________" (and is also faintly derogatory)
in that it suggests the star's popularity came from the afternoon
Matinée performances rather than the "big
picture" evenings and, hence, a less discriminating audience.
Question 2: Now a somewhat old-fashioned term, the phenomenon reached its
height during the period from the 1930s to around the 1960s, a
period extending from the beginning of the "talkies" to the development
of ________.
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