Market research: Quiz

Question 1: Market research began to be conceptualized and put into formal practice during the 1920s,[4] as an offshoot of the advertising boom of the Golden Age of radio in the ________.
CanadaPhilippinesUnited StatesAlaska

Question 2: Market research is any organized effort to gather information about ________ or customers.
MoneyFinancial economicsEconomicsMarket

Question 3: [1] The term is commonly interchanged with ________; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Marketing managementAdvertisingBrand managementMarketing research

Question 4: Advertisers began to realize the significance of ________ revealed by sponsorship of different radio programs, so they increasingly sought more direct feedback about their markets.
DemographicsDemographyBaby boomerJohn F. Kennedy

Question 5: It is a very important component of ________.
Strategic managementMarketing warfare strategiesManagementMarketing

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