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Loss leader: Quiz


Question 1: When automobile dealerships use this practice, they offer at least one vehicle below cost and must disclose all of the features of the vehicle (including the ________).
HeadlampVehicle registration plateVehicle Identification NumberAutomotive lighting

Question 2: An example is a supermarket selling sugar or ________ at less than cost to draw customers to that particular supermarket.

Question 3: ________ are offered for free or at a low cost to subscribers who enter into a contract that is typically between 12 and 24 months.
4GMobile phoneSmartphoneUniversal Mobile Telecommunications System

Question 4: The ________, pioneered by American businessman King Gillette, is similar to the loss leader business model.
Tying (commerce)MicrosoftFreebie marketingAnti-competitive practices

Question 5: It is a kind of sales promotion, in other words ________ concentrating on a pricing strategy.
Marketing managementAdvertisingBusiness marketingMarketing

Question 6: Some examples of typical loss leaders include milk, eggs, ________, and other inexpensive items that grocers wouldn't want to sell without other purchases.

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