Question 1: Printing • Publication • ________ Out-of-home • Internet marketing Point of sale • Promotional items Digital marketing • In-game In-store demonstration • Word of mouth |
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Question 2: Boston: Houghton Mifflin Company, ________. | |||
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Question 3: Guerrilla Marketing is specifically geared for the ________ and entrepreneur. | |||
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Question 4: ________ — through social networks | |||
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Question 6: It should be based on ________ rather than experience, judgment, and guesswork. | |||
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Question 7: ________ • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising |
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Question 8: The concept of ________ marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. | |||
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Question 9: More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable ________ experience. | |||
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Question 10: Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially ________;[1] and consumers are targeted in unexpected places. | |||
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