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E & J Gallo Winery: Quiz

  
  

Question 1: They were the first to introduce ________ and modern merchandising to the wine industry, and led the way in bringing new products to store shelves.
Positioning (marketing)Brand implementationCorporate brandingBrand management

Question 2: The two brothers started the winery following the repeal of ________ after years of growing and selling grapes.
PakistanProhibitionUnited Arab EmiratesRum-running

Question 3: The brothers learned the craft of commercial winemaking by reading old, pre-Prohibition pamphlets published by the ________ which they retrieved from the basement of the Modesto Public Library.
University of California, Los AngelesUniversity of CaliforniaUniversity of California, San DiegoUniversity of California, Riverside

Question 4: E & J Gallo Winery was founded in 1933 by Ernest Gallo and Julio Gallo in ________.
Oakland, CaliforniaModesto, CaliforniaSacramento, CaliforniaStockton, California

Question 5: André is the best-selling brand of ________ in the United States.
ChardonnayChampagne (wine)Chenin blancSparkling wine

Question 6: E & J Gallo Winery is the largest family-owned winery in the ________.
United StatesCanadaAlaskaPhilippines

Question 7: In 1985, Gallo came to an agreement with the ________, owners of the "Gallo Salame" brand, to limit their use of the "Gallo" name to salami products.
Aon CorporationKraft FoodsBoeingSara Lee Corporation

Question 8: It covers virtually every aspect of the wine business including ________ and grape growing, wine making, purchasing and building and maintaining productive relationships with neighbors and the local communities.
Harvest (wine)ViticultureBotrytis cinereaVitis vinifera

Question 9: [19] Carlo Rossi is reflected in popular culture in ________'s single, "Carlos Rossi."
E-40 discographyE-40The Ball Street JournalMy Ghetto Report Card

Question 10: In October 2009, the California Agricultural Labor Relations Board (CALRB) revoked a 2007 vote to eject the ________ from Gallo Winery,[11] citing interference from Gallo.
ChicanoMexican AmericanChicano MovementUnited Farm Workers
















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