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E-mail tracking: Quiz


Question 1: E-mail tracking is used by individuals, ________, spammers and phishers, to verify that e-mails are actually read by recipients, that email addresses are valid, and that the content of e-mails has made it past spam filters.
Affiliate marketingInternet marketingSocial media optimizationE-mail marketing

Question 2: [1] The California attorney general’s office has said that this practice was not part of the ________ charges.
Computer insecurityComputer securityMalwareSocial engineering (security)

Question 3: The tracking mechanisms employed are typically first-party cookies and ________.
Web bugMozilla ThunderbirdE-mailEmail client

Question 4: Most ________ software provides tracking features, sometimes in aggregate (e.g.
E-mail marketingInternet marketingSocial media optimizationAffiliate marketing

Question 5: Most tracking technologies utilize some form of digitally time-stamped record to reveal the exact time and date that your e-mail was received or opened, as well the ________ of the recipient.
IP addressIPv6IPv4Classless Inter-Domain Routing

Question 6: If you are using e-mail tracking or e-mail marketing software, your company's ________ should state that you may utilize tracking devices such as cookies and web beacons.
Carnegie Mellon UniversityChildren's Online Privacy Protection ActPrivacy policyFTC Fair Information Practice

Question 7: Such e-mail tracking is usually accomplished using standard web tracking devices known as cookies and ________.
Email clientWeb bugKontactMozilla Thunderbird

Question 8: E-mail tracking is a method for monitoring the ________ delivery to intended recipient.
Outlook ExpressE-mailEmail clientSimple Mail Transfer Protocol

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