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Business model: Quiz
  
  

Question 1: In the 1960s, the innovators were Wal-Mart and ________.
HypermarketDepartment storeSerbiaUnited States

Question 2: A business model describes the rationale of how an ________ creates, delivers, and captures value[1] - economic, social, or other forms of value.
ManagementOrganizational studiesOrganization developmentOrganization

Question 3: The bait and hook business model (also referred to as the "________" or the "tied products business model") was introduced in the early 20th century.
Freebie marketingTying (commerce)MicrosoftAnti-competitive practices

Question 4: In the 1950s, new business models came from McDonald's Restaurants and ________.
HondaSuzukiMazdaToyota

Question 5: The ________ is a consequence of and has a symbiotic relationship with the business model since the business model determines the brand promise and the brand equity becomes a feature of the model.
BrandProduct placementBrand managementAdvertising

Question 6: It is important to understand that ________ commonly refers to business process design at the operational level, whereas business models and business model design refer to defining the business logic of a company at the strategic level.
Function modelSystems engineeringRequirements analysisBusiness process modeling

Question 7: The process of business model design is part of ________.
MarketingStrategic managementManagementMarketing warfare strategies
















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