| Question 1: AdWords has generated lawsuits in the area of trademark law (see Google, Inc. v. Am. Blind & Wallpaper Factory and Rescuecom Corp. v. Google, Inc.), and ________. | |||
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| Question 2: The ordering of the ________ depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. | |||
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| Question 3: Following ________'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! | |||
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| Question 4: These content network sites are those that use ________, the other side of the Google advertising model. | |||
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| Question 5: Overture Services, Inc. sued Google for ________ in April 2002 in relation to the AdWords service. | |||
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| Question 6: The AdWords system was initially implemented on top of the ________ database engine. | |||
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| Question 7: For some time similar click-to-call functionality was available for results in ________. | |||
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| Question 8: The "search network" includes AOL search, ________, and Netscape. | |||
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| Question 9: AdWords offers ________ (PPC) advertising, and site-targeted advertising for both text and banner ads. | |||
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| Question 10: Google Click-to-Call was a service provided by ________ which allows users to call advertisers from Google search results pages. | |||
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